Experience
Assistance Dogs of the West, Santa Fe, NM
10/20 - 3/25
Operations Coordinator & Communications Designer - Designed marketing initiatives including fundraising collateral, newsletters, e-blasts, event materials, posters, and ads. Completely redesigned and maintained ADW website, significantly improving donation engine, program registration interface, e-commerce functionality, and site-wide user experience. Implemented and managed ADW’s first digital project management system, streamlining workflow for multiple initiatives involving internal and external stakeholders. Triaged all inquiries to assess client need and eligibility for ADW services. Processed client applications for individuals with disabilities, clinical facilities, law enforcement agencies and crime victims’ advocates across the U.S. Provided technical support for and maintained office systems from MailChimp to Neon to Wrike project management. Planned and hosted annual conference for Courthouse Dogs and Crisis Response Canines community. Managed daily scheduling of staff and client interactions. Coordinated travel itineraries for staff.
WebMD, Atlanta, GA
8/09 - 3/19
Art Director/Senior Managing Photo Editor - Managed team that produces imagery for interactive tools driving 2 billion+ annual page views. Conceptualized and art directed social media graphics yielding a 303% increase in traffic from social platforms to WebMD.com in 2018. Oversaw image strategy and design for all WebMD magazines, winning FOLIO Award for Outstanding Feature Design in 2017 and 2018. Developed visual editorial content for WebMD flagship mobile app, as well as WebMD Baby, Pregnancy and Allergy apps. Established first WebMD image style guide, defining the visual signature for one of the world’s most trusted brands. Developed visual editorial and revenue content sponsored by clients such as Proctor & Gamble, Johnson & Johnson, GSK, and Lilly. Created all visual editorial content for FIT Kids – a $13 million site launch. Helped develop proprietary video/image database and maintained digital library of 50,000+ images. Created workflows that facilitated automation of image publishing across core site, magazines and smartphone apps. Collaborated with GMA’s Robin Roberts, Walmart and Walgreen’s on special partnership initiatives. Produced and art directed photo shoots for lifestyle, wellness and medical content. Scoped timelines and forecast annual budgets. Managed vendor relationships and negotiated contracts, including a $2M annual video/image budget.
Philips Design/Royal Philips, Atlanta, GA
3/08 - 8/09
Senior Visual Communications Designer - Designed packaging and communications for Philips consumer lifestyle and health care across 5 continents. Assimilated market research and global business strategy through effective design. Collaborated daily with clients, copywriters, and account services to invent innovative marketing solutions. Consulted with and designed packaging and retail merchandising for WalMart and The Home Depot. Ensured projects remained on-brand, on-budget and consistent with creative brief. Cast models and art directed photo shoots. Mentored junior designers to guide them in successfully building the Philips brand.
GMAC Insurance, Atlanta, GA
5/07 - 3/08 (freelance contract)
Art Director - Developed advertising and direct mail targeted to multiple, unique markets across North America. Oversaw numerous projects from creative brief to final deliverable. Collaborated with 7 campaign managers to accurately capture their unique market segments. Instituted best practices for maximizing studio output and efficiency.
Jordan, Jones & Goulding, Norcross, GA
12/03 - 5/07
Art Director - Developed corporate identity, print ads, collateral, trade exhibits, web graphics, presentations, and proposals. Oversaw projects from creative brief to final deliverable. Art directed team of 5 designers to ensure work remained on-brief and on-time. Remained abreast of printing and finishing processes to ensure cost-effectiveness and quality control. Attended press-checks to guarantee deliverables met highest standards.
Houghton Mifflin, Boston, MA
2/02 - 7/02 (freelance contract)
Senior Graphic Designer - Designed exhibits, direct mail, and collateral for both textbook and children’s book divisions. Collaborated with product managers and copywriters on a daily basis. Worked with print vendors to ensure high standards worthy of a world-renowned publisher.
State Street Research, Boston MA
8/01 - 2/02 (freelance contract)
Senior Graphic Designer - Built a stronger brand presence through fully integrated campaigns — from sales kits to banner ads. Developed guidelines for design of quarterly prospectuses and annual reports. Created identity system and collateral for State Street signature 401(k) program. Oversaw art direction of intranet sites for State Street, MetLife and Merrill Lynch. Collaborated with account managers, copywriters and web designers.
Philip Johnson Associates (PJA), Cambridge, MA
1/00 - 8/01
Graphic Designer - Conceptualized and art directed award-winning ad campaign for Infinium, helping land PJA among AdWeek Top 10 New England B2B Ad Firms. Designed print ads, corporate identity, collateral, direct mail and web graphics. Art directed photo shoots in studio and on location. Scouted illustrators, photographers and cast models. Clients included IBM, AT&T, PE BioSystems, SAP and RSA Security.