Experience
Assistance Dogs of the West, Santa Fe, NM
10/20 - 3/25
Operations Coordinator & Communications Designer - Design marketing initiatives including fundraising collateral, newsletter, e-blasts, ads and website. Implement and manage ADW’s first digital project management system to streamline workflow for multiple initiatives across internal and external stakeholders. Field and triage all incoming inquiries to assess client need and eligibility for services. Process client applications for individuals with disabilities, therapeutic facilities and judicial settings in need of service dogs. Provide technical support for and maintain office systems from MailChimp to Neon to Wrike project management. Plan and host annual conference for clients in the Courthouse Dogs and Crisis Response Canines community. Manage daily scheduling of all staff and client interactions. Coordinate travel itineraries for staff outreach across the U.S. Manage necessary supplies and maintain vendor relationships
WebMD, Atlanta, GA
8/09 - 3/19
Art Director/Senior Managing Photo Editor - Managed team that produces imagery for interactive tools driving 2 billion+ annual page views. Conceptualized and art directed social media graphics yielding a 303% increase in overall engagement and doubling traffic from social platforms to WebMD.com in 2018. Oversaw image strategy and design for all WebMD magazines, winning FOLIO Award for Outstanding Feature Design in 2017 and 2018. Developed visual editorial content for flagship mobile app, as well as WebMD Baby, Pregnancy and Allergy apps. Established first WebMD Image Style Guide, defining the visual signature for one of the world’s most recognized and trusted brands. Developed visual editorial and revenue content sponsored by clients such as Proctor & Gamble, Johnson & Johnson, GSK, and Lilly. Created all visual editorial content for FIT Kids – a $13 million project and the first WebMD site for children. Helped develop proprietary Video/Image management database and maintained digital library of 50,000+ images. Created workflows that facilitated automation of image publishing across core site, magazines and smartphone apps. Collaborated with GMA’s Robin Roberts, Walmart and Walgreen’s on special partnership initiatives. Produced and art directed photo shoots for lifestyle, wellness and medical content. Scoped timelines and forecast annual budgets. Managed vendor relationships and negotiated all licensing fees and long-term contracts.
Philips Design/Royal Philips, Atlanta, GA
3/08 - 8/09
Senior Visual Communications Designer - Designed packaging and communications for Philips consumer lifestyle and health care across 5 continents. Assimilated market research and global business strategy through effective design. Collaborated daily with clients, copywriters, and account services to invent innovative marketing solutions. Consulted with and designed packaging and retail merchandising for WalMart and The Home Depot. Ensured projects remained on-brand, on-budget and consistent with creative brief. Cast models and art directed photo shoots. Mentored junior designers to guide them in successfully building the Philips brand.
GMAC Insurance, Atlanta, GA
5/07 - 3/08 (freelance contract)
Art Director - Developed advertising and direct mail targeted to multiple, unique markets across North America. Oversaw numerous projects from creative brief to final deliverable. Collaborated with 7 campaign managers to accurately capture their unique market segments. Instituted best practices for maximizing studio output and efficiency.
Jordan, Jones & Goulding, Norcross, GA
12/03 - 5/07
Art Director - Developed corporate identity, print ads, collateral, trade exhibits, web graphics, presentations, and proposals. Oversaw projects from creative brief to final deliverable. Art directed team of 5 designers to ensure work remained on-brief and on-time. Remained abreast of printing and finishing processes to ensure cost-effectiveness and quality control. Attended press-checks to guarantee deliverables met highest standards.
Houghton Mifflin, Boston, MA
2/02 - 7/02 (freelance contract)
Senior Graphic Designer - Designed exhibits, direct mail, and collateral for both textbook and children’s book divisions. Collaborated with product managers and copywriters on a daily basis. Worked with print vendors to ensure high standards worthy of a world-renowned publisher.
State Street Research, Boston MA
8/01 - 2/02 (freelance contract)
Senior Graphic Designer - Built a stronger brand presence through fully integrated campaigns — from sales kits to banner ads. Developed guidelines for design of quarterly prospectuses and annual reports. Created identity system and collateral for State Street signature 401(k) program. Oversaw art direction of intranet sites for State Street, MetLife and Merrill Lynch. Collaborated with account managers, copywriters and web designers.
Philip Johnson Associates (PJA), Cambridge, MA
1/00 - 8/01
Graphic Designer - Conceptualized and art directed award-winning ad campaign for Infinium, helping land PJA among AdWeek Top 10 New England B2B Ad Firms. Designed print ads, corporate identity, collateral, direct mail and web graphics. Art directed photo shoots in studio and on location. Scouted illustrators, photographers and cast models. Clients included IBM, AT&T, PE BioSystems, SAP and RSA Security.